The Museum of Television and Radio
presents:
April 11, 2006
3:00 - 4:30 p.m.
LIVE on CCCSAT Channel 90!
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Created by idiosyncratic Harvard dropout Edwin Herbert Land, Polaroid revolutionized picture-taking in the late 1940s with its one-step process of developing and printing, commonly known as instant photography. From the fifties through the seventies—Polaroid's golden age—the company marketed its ever-expanding line of cameras with groundbreaking television and print ads that drew on humor, sophistication, sentimentality, and an impressive roster of celebrity endorsers like Laurence Olivier, James Garner, Mariette Hartley, Candice Bergen, Liv Ullmann, and Alan Alda, not only to sell record numbers of cameras, but also to create an enduring brand image and earn a permanent place in pop-culture history.
The panel will discuss the golden age of Polaroid and its storied advertising history.
In Person:
- Alan Alda
- Mariette Hartley
- Phyllis Robinson, Original Copy Chief,
Doyle Dane Bernbach
- Ted Voss, Fmr. Grp. VP, Worldwide Marketing, Polaroid Corp.
- Peter C. Wensberg, Fmr. Sr. VP, Polaroid Corp.
- Moderator: John Bernbach, President and COO, NTM, Inc.
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